Privacy Policy

Last updated: January 20, 2025

1. Introduction

AppraiserPoint LLC ("we," "our," or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website and services (collectively, the "Service").

Please read this Privacy Policy carefully. By using the Service, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

2.1 Public Licensing Information

We collect and display publicly available information about licensed real estate appraisers from state regulatory agencies and the Appraisal Subcommittee (ASC). This information may include:

  • Full name
  • License number and type
  • License status and expiration date
  • State of licensure
  • Geographic service areas

2.2 Information You Provide

When you create an account or claim a profile, we collect:

  • Email address
  • Password (encrypted)
  • License verification information
  • Profile information (company name, bio, specialties, contact details)
  • Business contact information (phone, website, address)
  • Payment information (processed securely through Stripe)

2.3 Automatically Collected Information

When you use the Service, we automatically collect certain information:

  • IP address
  • Browser type and version
  • Device information
  • Pages visited and time spent
  • Referring website
  • Search queries
  • Page view analytics

2.4 Cookies and Tracking Technologies

We use cookies and similar tracking technologies to improve your experience. We use:

  • Essential cookies: Required for authentication and site functionality
  • Analytics cookies: To understand how visitors use our Service (Simple Analytics)
  • Preference cookies: To remember your settings and preferences

We use Simple Analytics, a privacy-friendly analytics service that does not use cookies or collect personal data. You can learn more at simpleanalytics.com.

3. How We Use Your Information

We use the information we collect to:

  • Provide, operate, and maintain the Service
  • Verify appraiser license credentials
  • Process profile claims and subscriptions
  • Enable lead generation and contact forms
  • Send transactional emails (account updates, receipts, notifications)
  • Respond to customer support requests
  • Improve and optimize the Service
  • Analyze usage patterns and trends
  • Detect and prevent fraud or abuse
  • Comply with legal obligations

4. How We Share Your Information

4.1 Public Profile Information

Information on claimed appraiser profiles is publicly visible and may include:

  • Name and license information
  • Company name and bio
  • Service areas and specialties
  • Contact information (for verified/premium profiles)

4.2 Service Providers

We share information with trusted third-party service providers who assist us in operating the Service:

  • Supabase: Authentication and database hosting
  • Stripe: Payment processing
  • Vercel: Website hosting and infrastructure
  • Simple Analytics: Privacy-friendly website analytics
  • Email service providers: Transactional email delivery

These service providers are bound by confidentiality obligations and may only use your information to perform services on our behalf.

4.3 Lead Inquiries

When a consumer submits a lead inquiry through your profile, we share that inquiry information (name, email, phone, message) with you via email.

4.4 Legal Requirements

We may disclose your information if required to do so by law or in response to:

  • Valid legal processes (subpoenas, court orders)
  • Requests from government authorities
  • Protection of our rights, property, or safety
  • Emergency situations involving danger of death or serious injury

4.5 Business Transfers

If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

5. Data Retention

We retain your information for as long as necessary to provide the Service and fulfill the purposes outlined in this Privacy Policy. Specifically:

  • Account information: Retained while your account is active and for a reasonable period afterward
  • Public licensing data: Updated regularly from official sources
  • Analytics data: Aggregated and anonymized data may be retained indefinitely
  • Payment records: Retained as required by tax and accounting regulations

You may request deletion of your account at any time, subject to legal retention requirements.

6. Your Rights and Choices

6.1 Access and Update

You can access and update your account information through your dashboard settings.

6.2 Profile Deletion

You may request deletion of your claimed profile. Note that publicly available licensing information may remain visible as it is sourced from public records.

6.3 Marketing Communications

You may opt out of promotional emails by following the unsubscribe link in any marketing email. Note that you will still receive transactional emails related to your account and subscriptions.

6.4 Cookies

You can control cookies through your browser settings. Disabling cookies may affect the functionality of the Service.

6.5 California Privacy Rights

California residents have additional rights under the California Consumer Privacy Act (CCPA):

  • Right to know what personal information we collect, use, and disclose
  • Right to request deletion of personal information
  • Right to opt out of the sale of personal information (we do not sell personal information)
  • Right to non-discrimination for exercising these rights

6.6 European Privacy Rights

If you are in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR):

  • Right to access your personal data
  • Right to rectification of inaccurate data
  • Right to erasure ("right to be forgotten")
  • Right to restrict processing
  • Right to data portability
  • Right to object to processing
  • Right to withdraw consent

7. Data Security

We implement appropriate technical and organizational measures to protect your information:

  • Encryption of data in transit (HTTPS/TLS)
  • Encryption of sensitive data at rest
  • Secure password hashing
  • Regular security assessments
  • Access controls and authentication
  • Monitoring for suspicious activity

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

8. Children's Privacy

The Service is not intended for children under 18 years of age. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe your child has provided us with personal information, please contact us.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from those in your country.

We take appropriate safeguards to ensure your information receives adequate protection in accordance with this Privacy Policy.

10. Third-Party Links

The Service may contain links to third-party websites. We are not responsible for the privacy practices of these websites. We encourage you to read the privacy policies of any third-party sites you visit.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by:

  • Posting the updated policy on this page
  • Updating the "Last updated" date
  • Sending you an email notification (for significant changes)

Your continued use of the Service after changes become effective constitutes your acceptance of the updated Privacy Policy.

12. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us at:

AppraiserPoint
548 Market St #64405
San Francisco, CA 94104
Email: support@appraiserpoint.com

For GDPR-related inquiries, you may also contact our Data Protection Officer at the same address.

Privacy Policy | AppraiserPoint